DWO interviews Character Options Brand Manager, Mark Hunt, regarding
the 2013 Doctor Who Toy range.
2012 was a fantastic year for the
Doctor Who Character Options range, especially with the further
development of the Character Building products. What does 2013 hold for
the range and do you have any teasers we can look forward to?
After huge popular demand from fans, 2013 will see the launch of a range
of new series 3¾ inch figures and playsets. The new collection will
succeed the incredibly successful 5 inch figures portraying both
characters and storylines from the new series including The Eleventh
Doctor, his new companion Clara as well as many of the foes he has met
over the past 50 years.
To travel from one adventure to another, no new series would be complete
without a TARDIS. The new 3¾” scaled Spin and Fly TARDIS has
motion-activated interactive sound effects to bring the action to life.
We also have some very special 50th Anniversary product for later in the
year…but that is top secret!
What was the catalyst behind the decision to reduce the size of the
figures from 5" to 3¾?
This is the 50th anniversary year of Doctor Who
and we wanted to create something that was new for the brand and refresh
our product offering, and create some demand amongst both avid
collectors, fans and children.
Our market research showed that many children today are collecting
smaller figures and boys action figures across the market are moving to
The new size also allows us to bring a more affordable price point that
we would not be able to at this time with a 5-inch figure. This again is
reacting to the market conditions and makes the figures more accessible
to more fans. Again in such a special year it was important that we
cater for as many as possible.
Do you have a particular favourite Doctor Who product since you joined
I’m a massive Tenant Fan! 10th Doctor all the way!
Will Character Options continue to produce Exclusives through Forbidden
Planet and Toys R Us, and if so can we continue to expect a mix of
classic and new series exclusives?
We have some very exciting 50th Anniversary
product that should please all fans as they will be available across all
retailers. Overall our product range will have a good mix between
classic (5-inch) and Series 7 Part 2 (3 3/4-inch).
Finally, if you could have one round trip in the TARDIS, anywhere in
time and space, where would you go and why?
After our trips to Hong Kong and London Toy Fair...my bed!
Copyright Doctor Who Online, 2013.
Character Options Brand Manager
Doctor Who Online
Doctor Who is © Copyright to the BBC. No infringement intended.