The Interview

DWO interviews Character Options Brand Manager, Mark Hunt, regarding the 2013 Doctor Who Toy range.

2012 was a fantastic year for the Doctor Who Character Options range, especially with the further development of the Character Building products. What does 2013 hold for the range and do you have any teasers we can look forward to?

After huge popular demand from fans, 2013 will see the launch of a range of new series 3¾ inch figures and playsets. The new collection will succeed the incredibly successful 5 inch figures portraying both characters and storylines from the new series including The Eleventh Doctor, his new companion Clara as well as many of the foes he has met over the past 50 years.

To travel from one adventure to another, no new series would be complete without a TARDIS. The new 3¾” scaled Spin and Fly TARDIS has motion-activated interactive sound effects to bring the action to life. We also have some very special 50th Anniversary product for later in the year…but that is top secret!

What was the catalyst behind the decision to reduce the size of the figures from 5" to 3¾?

This is the 50th anniversary year of Doctor Who and we wanted to create something that was new for the brand and refresh our product offering, and create some demand amongst both avid collectors, fans and children.

Our market research showed that many children today are collecting smaller figures and boys action figures across the market are moving to this size.

The new size also allows us to bring a more affordable price point that we would not be able to at this time with a 5-inch figure. This again is reacting to the market conditions and makes the figures more accessible to more fans. Again in such a special year it was important that we cater for as many as possible.

Do you have a particular favourite Doctor Who product since you joined the company?

I’m a massive Tenant Fan! 10th Doctor all the way!

Will Character Options continue to produce Exclusives through Forbidden Planet and Toys R Us, and if so can we continue to expect a mix of classic and new series exclusives?

We have some very exciting 50th Anniversary product that should please all fans as they will be available across all retailers. Overall our product range will have a good mix between classic (5-inch) and Series 7 Part 2 (3 3/4-inch).

Finally, if you could have one round trip in the TARDIS, anywhere in time and space, where would you go and why?

After our trips to Hong Kong and London Toy bed!

© Copyright Doctor Who Online, 2013.
Page Updated: 29/1/2013

Interview Details

Interview with:
Mark Hunt
Character Options Brand Manager
Conducted by:
Doctor Who Online

Tweet this Interview!



Discuss this Interview!
Doctor Who is © Copyright to the BBC. No infringement intended.